Why Is Soy Becoming The Hottest Trend In 2022?
Over the past few years, soy has seen significant growth in terms of both production and
consumption. According to data from the United States Department of Agriculture, global
soybean production increased from 278.6 million metric tons in 2016 to 331.2 million tons in
2020. This represents a growth of approximately 19% over a period of just four years.
In terms of consumption, soy has also seen growth in recent years. The demand for soy
products has gained popularity due to their health benefits and the growing popularity of
plant-based diets. As a result, the global market for soy products is expected to reach $101.9
billion by 2025.
This piece will unpack why soy is a hot trend in 2022.
1. Innovation In the Soy Industry
The soy industry, such as U.S. Soy, invests in developing soybean varieties with the end
user’s desired traits. It has also been developing new and innovative products, such as soy-
based meat and dairy alternatives. This increased product variety makes it easier for
consumers to incorporate soy into their diets. The industry has also been focusing on
reducing the fat in soy foods to make these products healthier for consumers.
For example, manufacturers have created low-fat versions of soy burgers and hot dogs,
allowing people to still enjoy the taste of meat without all the fat. This innovation has helped
the soy industry increase sales by targeting health-conscious consumers. The industry has
also been working to develop products that appeal to vegetarians. This is because many
vegetarians rely on soy as their primary source of protein.
2. Increased Awareness of the Health Benefits of Soy
Soy is a plant-based protein source of essential nutrients, fiber, and antioxidants. It has been
linked to several health benefits, including lowering the risk of heart disease, improving bone
health, and reducing the risk of certain cancers. As more people become aware of these
benefits, they will likely incorporate soy into their diets.
The popularity of vegetarian and vegan diets has also contributed to increased awareness of
the health benefits of soy. The number of vegetarians in the U.S. has grown by 600% over the
past decade, according to a recent survey by the Vegetarian Resource Group (VRG).
Veganism is also on the rise, with recent estimates suggesting that around 3% of Americans
are now vegan. This increase in vegetarianism can be attributed to health reasons, with many
people choosing a plant-based diet to improve their overall well-being. Concerns about meat
consumption and its environmental impact have also contributed to the trend.
3. Increased Demand for Sustainable Food Options
Soy is a sustainable crop that requires less water and land than other protein sources. As
consumers become more environmentally conscious, they are likely to choose soy as a more
sustainable option for food. As the population continues to grow, more and more people will
be looking for sustainable sources of protein that can feed a growing population. This
increased demand for sustainable food options drives more consumers to try soy-based
products, contributing to its increasing popularity.
As the popularity of soy increases, more companies are likely to start producing soy-based
products. This creates an increased demand for soy, which drives prices higher. Soy has been
a popular ingredient in many Asian dishes for centuries. This is why it has developed a strong
following among consumers who enjoy Asian cuisine. However, people are beginning to use
soy as a healthy alternative to traditional meat products such as chicken and beef.
4. Positive Media Coverage
Soy has received positive media coverage, with many articles highlighting its health benefits
and sustainability. This increased visibility is driving more consumers to try soy-based
products. Soy is a versatile ingredient that can be used in a variety of different food products.
The health benefits of soy have been well-documented. Besides, the FDA has approved
several claims for soy protein, including its ability to reduce cholesterol levels, blood
pressure, and triglycerides.
Soy is also an excellent source of many essential nutrients, including calcium, iron, and
vitamins A and B12. It contains all nine essential amino acids that our body cannot produce
independently.
5. Increased Demand for Plant-Based Products
As people are becoming more environmentally conscious, there is a growing demand for
plant-based products with a lower carbon footprint than animal products. Soy is a sustainable
and environmentally-friendly option that can be used in many products, from plant-based
meat alternatives to dairy-free milk and yogurt.
As a result, soy is becoming more popular with consumers and businesses. Not only is it
healthier than other types of protein, but it is also more sustainable than animal products.
Wrapping Up
Soy is becoming the hottest trend in 2022 due to its numerous health benefits, increasing
popularity of plant-based diets, demand for sustainable food options, innovation in the
industry, and positive media coverage.
As consumers continue seeking healthier and more sustainable food options, soy will likely
remain popular. The soy industry is also working to develop new and innovative products,
further increasing the popularity of this plant-based protein source. Overall, the growing trend
of soy is likely to continue in the coming years.
Contributed by Jessica Smith
Image source: istockphoto.com